Arturia Pure LoFi

The art of sound design

Marco Iodice - on Pure LoFi

I’m a producer/sound designer based in Rome, after graduating with a Bachelor’s degree in Popular Music and Fine Arts. I work as a freelance Sound Designer, and on a wide range of different productions, from electronica to RnB.

“The LoFi Processor is what makes this instrument organic and literally alive. My favorite thing about Pure LoFi is the immediacy and simplicity with which you can interact with all its features: the engines, the carefully selected samples, the filter and the effects can blend naturally, Making the sound design process a joy! I usually create macrogroups in my DAW so as to have a clear picture of the sounds on which I will work. Then, I simply get lost in the sound design process, trying to alternate order and discipline with chaos and instinct. Pure LoFi offers a very wide range of tonal results, while focusing on the lofi world. Working on the ambient oriented presets was truly satisfying for me.”

It Blossoms

One of my favorite presets is surely "It Blossoms", a lost keys sound with which to create endless ambient soundscapes. In this short demo I carefully selected a few notes, then I let express the preset in all its ethereal attitude; slow pitched delays and great reverberations are its strengths. During the performance I play a lot with Timbre and Brightness Macros: the first one allows me to manage the amount of sound deterioration, while the second one filters the sound drastically changing the overall flavor.